Expanding the Dudeist Demographic

Okay, let’s be honest: In its first two or so years out, Dudeism so far seems to have appealed primarily to young, educated white males. No big surprise there. Not only is that the Coen Brothers’ audience in a nutshell, but the Lebowskian philosophy of easygoing individuality has been the dream of languid adolescent males everywhere.

However, if we want to become a true world religion, we have a ways to go. We made an appeal for more women Dudeists in our article about female dudes but we’re still waiting for the avalanche of female dudes to come a courtin’. Also, although people from all over the world have signed up, our Dudeist Priests still tend to be mostly American. Finally, we’re not sure how the ethnic breakdown goes based on names alone, but we sure could use a few more The Jesuses.

Nevertheless, there are indications that our rainbow coalition may not be as far off as we’d hoped: Yesterday we were contacted by a group of quirky middle-aged women who not only proclaimed themselves proud Dudeists, but crafted a video to prove it.

Here it is.

Sure, it’s not going to win any awards for best short film anytime soon, but seeing such dedication to the cause from some bathrobed middle-aged babes who don’t fit our core demographic made us feel all warm inside. Spread the word! In the Dude?s house there are many mansions. And there’s plenty rug-space for everyone. When it comes to cocktails, our Caucasians come in many colors, sexes, and vintages.